Offerwall vs. Rewarded Ads: What makes more ad revenue?

If you’re a publisher using Google Ad Manager (GAM) with ADX access, you may be wondering:

What’s the real difference between Offerwall and Rewarded Ads?

Here’s the breakdown:

Quick Comparison

Feature	Offerwall (AdSense)	Rewarded Ads (ADX / GAM)
Integration	AdSense UI or code snippet	`googletag.enums.OutOfPageFormat.REWARDED`
Ad Type	Offer-based (video, survey, app install, etc.)	Full-screen video ads
Placement	In-content, interstitial-like modal	Out-of-page (triggered via GAM)
Payout Model	CPC/CPA	CPV/CPM
Customization	Limited UI customization	Fully customizable through GAM
User Experience	User opts in to complete offers	User unlocks access after watching ad
Best For	Content hubs, casual engagement monetization	Gated content, premium content unlocks

Understanding the Formats

Offerwall vs. Rewarded Ads: What makes more ad revenue? MonitizeMore

Offerwall Ads

An Offerwall is a monetization unit that displays a menu of ad “offers” like watching a video, downloading an app, or completing a survey. It’s designed for user-initiated engagement, generally delivered through AdSense, and best suited for:

High-traffic, low-conversion content
Non-intrusive monetization
Publishers without ADX access.

Rewarded Ads

Rewarded Ads are out-of-page, full-screen video units, served via ADX in GAM. You can trigger them based on pageview count, user activity, or behavioral targeting. Ideal for:

Gated tools/calculators
Higher engagement monetization
Publishers with ADX + MCM partnerships.

Real-World Results: MonetizeMore Drives 106% Revenue Lift With Offerwall Ads

MonetizeMore implemented Offerwall ads on OnPoint Global websites, resulting in transformative revenue growth, even during periods of declining traffic.

🔹 Site 1: HomeOnlineTips

+106% revenue growth after Offerwall implementation

Metric	Before Offerwall	After Offerwall	% Change
Revenue	$2,510.41	$5,160.44	+106%
Pageviews	32,958	51,880	+57%
Ad RPM	$22.19	$29.70	+34%
Page RPM	$75.17	$99.46	+32%
Session RPM	$105.28	$136.88	+30%
Impressions	113,082	173,743	+54%

💡 Traffic increased by 57%, but revenue more than doubled, proving Offerwall’s efficiency at monetizing incremental engagement.

🔹 Site 2: FinanceEasyTips

+25% revenue growth with 30% decline in traffic

Metric	Before Offerwall	After Offerwall	% Change
Revenue	$695.01	$872.07	+25%
Pageviews	14,182	9,983	-30%
Ad RPM	$17.06	$17.61	+3%
Page RPM	$49.07	$67.32	+37%
Session RPM	$71.37	$99.21	+39%
Ads Per Page	2.87	3.82	+33%

💡 Even with fewer users, RPMs surged 37–39%, proving Offerwall’s ability to extract more value per session.

🚀 Why Offerwall Works

Traffic-Agnostic: Delivers revenue gains even with declining traffic.
High CPM: Averaged $297.50—ranking just below interstitials.
User Experience Aware: Triggered after 2 pageviews to balance monetization with retention.
Scalable: Works for both high-volume and volatile traffic sites.

Offerwall vs. Rewarded Ads: Revenue Strategy Comparison

Scenario	Recommended Format	Why?
High traffic, low ARPU	Offerwall	Easy to integrate, scale across articles
Gated content/tools	Rewarded Ads	Monetizes high intent with high CPMs
Traffic fluctuations	Offerwall	Stabilizes revenue with consistent RPMs
Logged-in users/engagement	Rewarded Ads	Reward engagement with a premium unlock
MCM + ADX access	Rewarded Ads	Fully customizable with a higher ceiling