Cloudflare helps protect your website from bots and attacks. But publishers also need to think about the traffic reachi…

Holiday traffic can bring publishers more opportunities to earn from advertising. But when more visitors arrive, small …

Floor prices don’t have to be the same across every bidder within a demand source. Google Ad Manager’s per-bidder floor…

A publisher raises price floors across the site to push CPMs higher. The average CPM may move up, while fill rate can f…

Publishers rarely have just one page competing for traffic. You might have several articles covering a similar topic, …

The latest changes to the Google Certified Publishing Partner (GCPP) program put a sharper focus on publisher quality a…