The biggest screen in the house just officially broke the scale. Connected TV (CTV) ad spend in the U.S. is projected …

The app economy has crossed a structural inflection point. What was once a relatively approachable marketplace has beco…

The most effective mobile banner sizes are 300×250, 320×50, and 320×180 ad units for smartphones as they are large en…

The programmatic advertising world has long operated under a policy of silence. For years, the industry has relied on a…

Digital publishing is an industry obsessed with the average. We talk about average CPMs , average session duration, and…

Digital ad revenue is under pressure from filtered inventory, privacy changes, and fragmented attention. Yet forward-th…