Google Ad Manager (GAM) is a powerful tool for publishers, but integrating the right ad networks can make all the difference. Ad Networks help publishers easily manage their ad inventory, access diverse demand sources, and use features like Header Bidding.
In this article, we’ll dive into a curated list of ad networks that seamlessly integrate with GAM, offering features like header bidding, advanced targeting, and premium demand sources. Say goodbye to integration headaches and hello to optimized ad monetization.
Ad Networks known for their smooth integration with Google Ad Manager (GAM):
1- MonetizeMore
When it comes to maximizing your ad revenue while maintaining a seamless user experience, MonetizeMore stands out as the premier choice for publishers. Their deep integration with Google Ad Manager (GAM) ensures a smooth and efficient workflow, allowing you to effortlessly manage and optimize your ad inventory.
Get started with MonetizeMore here!
2- PubMatic
PubMatic’s integration with GAM allows for seamless header bidding implementation, enabling publishers to maximize their ad revenue by simultaneously auctioning their ad inventory to multiple demand sources.
Their RTB platform ensures efficient and competitive bidding, allowing publishers to access the broadest range of demand and optimize their ad yields. They also offer advanced targeting capabilities that can be easily integrated with GAM, enabling publishers to deliver highly relevant ads to their audience.
3- Yieldmo
Yieldmo’s focus on mobile advertising ensures that its ad formats and monetization solutions are optimized for mobile devices, making it a valuable addition to GAM for publishers with a significant mobile audience.
They also come with a variety of high-quality ad formats, including native, video, and display ads, that can be seamlessly integrated into GAM’s ad units.
Yieldmo’s monetization solutions, such as viewability optimization and fraud prevention, can help publishers maximize their ad revenue and improve their ad quality.
4- Xandr/Microsoft Advertising
Xandr offers a diverse range of ad formats, including display, video, and native, ensuring that publishers can find the right ad format to meet their monetization goals.
Their advanced targeting capabilities, including demographic, geographic, and behavioral targeting, can be integrated with GAM to deliver highly relevant ads to the target audience.
This ad network’s global reach allows publishers to access demand from advertisers worldwide, expanding their potential revenue sources.
5- AdColony
AdColony’s primary focus on mobile advertising ensures that its ad formats and monetization solutions are optimized for mobile devices, making it a seamless fit for GAM’s mobile ad inventory.
Their unique playable ad format allows publishers to engage users with interactive experiences, driving higher engagement and better monetization.
AdColony’s global reach provides publishers with access to a wide range of demand sources, expanding their potential revenue.
6- Bidtellect
Bidtellect’s focus on native advertising and video aligns with the growing demand for high-quality, less intrusive ad formats. Their performance-driven approach ensures that publishers can measure the effectiveness of their ad campaigns and optimize for desired outcomes.
The ad networks’ integration with GAM allows publishers to easily manage their native and video ad inventory and access a wide range of demand sources.
7- TripleLift
TripleLift specializes in native advertising formats, including in-feed ads and display ads. They offer a straightforward and efficient integration process with Google Ad Manager (GAM). This seamless integration allows publishers to easily manage and monetize their native ad inventory within the familiar GAM interface.
Once you’ve created ad units in GAM, you’ll need to configure them to work with TripleLift. This typically involves specifying the ad unit dimensions, ad formats, and targeting criteria. TripleLift centralizes the management of your native ad inventory within the familiar GAM interface.
Key Benefits of MonetizeMore:
- Advanced Header Bidding: MonetizeMore’s cutting-edge header bidding technology enables you to simultaneously auction your ad inventory to multiple demand sources, driving higher eCPMs.
- Premium Demand Partnerships: MonetizeMore has established strong relationships with top-tier advertisers and demand partners, ensuring access to high-quality ad inventory and competitive rates.
- Real-Time Optimization: Their advanced algorithms continuously analyze and optimize your ad performance, maximizing revenue and minimizing ad fatigue.
- Expert Support: MonetizeMore’s dedicated support team is always available to assist you with any questions or issues, ensuring a hassle-free experience.
By partnering with MonetizeMore, you can unlock the full potential of your ad inventory and achieve your monetization goals. Their seamless integration with GAM makes it easier than ever to manage your ads, optimize your revenue, and deliver a superior user experience.
Interested in scaling your revenue with seamless GAM integration? Get started here!
source https://www.monetizemore.com/blog/ad-networks-offering-google-ad-manager-integration/
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