Earning More as a Publisher and What to Use? [5 tested tactics]

If you’re currently making $10,000 per month with an ad network at an RPM of $8 based on 1 million pageviews, switching to MonetizeMore could significantly boost your earnings. MonetizeMore boasts RPMs ranging from $11 to $70+, much higher than alternatives. By achieving just a $15 RPM with MonetizeMore (still conservative compared to their max potential), your monthly earnings could reach $15,000 with the same traffic.

MonetizeMore’s advanced optimization solutions along with their expert support, can help you maximize your CPMs and RPMs. Many publishers have reported 50%+ revenue increases after switching to MonetizeMore.

Optimizing Ad Placement for Higher RPMs

Strategically placing ads on your website can significantly impact your RPM. Here are some tips for effective ad placement:

Above the Fold

Ads placed above the fold, meaning visible without scrolling, tend to have higher viewability and CTR. Aim to have at least one ad unit in this prime real estate.

Within Content

Placing ads within your content, such as between paragraphs or at the end of articles, can boost engagement. Experiment with different positions to find the sweet spot.

Sidebar

A sidebar ad unit is a classic placement that can generate consistent revenue. Ensure it is visible without excessive scrolling.

Footer

A footer ad is a good way to monetize the bottom of your pages. Combine it with other placements for maximum impact.

Improving Ad Viewability for Higher RPMs

Viewability is a key metric that affects your RPM. Aim for a viewability rate of 70% or higher. Here are some strategies to boost viewability:

Lazy Loading

Implement lazy loading to only load ads when they come into view. This reduces initial page load times and improves viewability.

Sticky Ads

Sticky ads that remain in view as users scroll can significantly boost viewability. Experiment with sticky sidebar, header, or footer ads.

Responsive Design

Ensure your website has a responsive design that adapts ads to different screen sizes. This improves viewability across devices.

High-Paying Ad Formats for Better RPMs

Certain ad formats tend to command higher CPMs and RPMs. Consider implementing these formats:

Video Ads

Video ads are one of the highest-paying formats, with CPMs up to 10x higher than display ads. Implement VAST video ads or in-stream video ads.

Video ads can generate RPMs that are 2-3 times higher than standard display ads. This is largely due to their ability to command higher CPMs (cost per mille) from advertisers who are willing to pay more for engaging ad formats.

Advertisers are more likely to pay a premium for video ads that target specific demographics. By understanding your audience and optimizing ad placements accordingly, you can increase the RPMs generated from video ads.

Parallax Ads

Parallax ads are an innovative ad format that creates a dynamic visual effect by allowing background images to move at a speed different from that of foreground content as the user scrolls down the page. This technique enhances user engagement by creating a sense of depth and interactivity, making the ad experience more immersive.

The engaging nature of parallax ads can lead to increased click-through rates (CTR) and conversions, as users are drawn into the content and more likely to take action. The visually appealing nature of parallax ads can captivate users, leading to higher interaction rates. Users are more likely to engage with ads that provide an interactive experience.

Vignette Ads

Vignette ads are full-screen interstitial ads that appear during transitions between pages on a website or app. They typically load when a user navigates away from a page, presenting a brief ad experience that can be skipped by the user. They can be tailored to fit various screen sizes and content types, making them versatile for different publishers and audiences.

Publishers have reported up to a 5X increase in CPMs compared to traditional banner ads when using vignette ads. This is due to their high engagement and visibility.

Dynamic Ad Serving for Higher RPMs

Dynamic ad serving can significantly boost your ad revenue by optimizing ad delivery in real time. By leveraging data on user behavior, ad performance, and market conditions, dynamic ad serving algorithms can make intelligent decisions about which ads to serve to each user, maximizing the effectiveness of every impression.

MonetizeMore has helped numerous publishers achieve remarkable results through their dynamic ad-serving solutions. Here are some examples of how MonetizeMore’s dynamic ad serving has impacted publishers’ RPMs:

A 28% Increase in Page RPM

Our recently onboarded publishers saw a 28% increase in their page RPM posts after implementing our dynamic ad-serving technology. The publisher highlighted the clear communication between the teams, which allowed them to understand the optimization tests being run on their property.

Advantages of Dynamic Ad Serving

Improved Targeting: By analyzing user data, dynamic ad serving can deliver highly targeted ads that are more relevant to each individual user, leading to higher engagement and click-through rates.

Optimized Pricing: Dynamic ad serving algorithms can adjust ad prices in real-time based on factors such as demand, user behavior, and market conditions, ensuring that publishers receive the highest possible revenue for each impression.

Increased Fill Rates: By serving the most relevant and high-paying ads to each user, dynamic ad serving can help increase fill rates, ensuring that more of a publisher’s ad inventory is monetized.

Reduced Ad Latency: Helps reduce ad latency by serving ads from the most optimal sources, providing a better user experience, and reducing bounce rates.

How do publishers make more money with MonetizeMore?

Let’s get real here…In the publishers’ marketplace, ad inventory is programmatically bought & sold via automated bidding.

Personalized & advanced ad technology like ours is what works best with these kinds of auctions.

Connecting your site to SSPs (Supply Side Platforms) like Google AdX or Ad Manager will enable your site to automatically earn a base amount of revenue.

However, open-market ad spending should be one of the pieces to your website’s ad monetization pie.

Without addon options of advanced ad tech services and premium header bidding custom options, you are missing out on a major piece of the ad revenue pie.

1. MonetizeMore’s one-line ad code for the world’s best header bidding implementation

To take home the ad earnings you deserve, you need to get down and dirty with the right ad technology.

You’re likely to miss out on the best bids for your ad slots if your site is running slow or poorly-coded ad technology.

Our one-line ad code for the header-bidding implementation is here to the rescue!

When a visitor lands across a page on your website, our ad code takes care of everything to make sure the highest paying ads are shown all the time.

Below are MonetizeMore’s Ad Network partners that have been tested & proven as top performers:

We have extensive custom code designed on top of those platforms that optimizes, enhances, & amplifies ad revenue based on AI-driven systems that provide real-time feedback for every circumstance.

As a Google-certified partner (since 2010), we provide the publishers we work with with constant access to the hottest updates about the ever-changing ad industry, putting them 10 steps ahead of their contemporaries.

We strive to drive even the tiniest increments of revenue for you by testing, tweaking, and improving our ad code constantly, ensuring maximum value is available every time ads load on your site. With MonetizeMore, Future You will be having access to the top ad networks all in one single platform.

2. AI Powered Header Bidding (You can’t get this anywhere else)

What makes us the industry standard header bidding solution?

PubGuru header bidding offers industry-standard support & reporting, customized ad ops and optimizations developed and implemented by yours truly.

Here’s why you need to choose Pubguru header bidding:

Dynamic AdX Floors: Use header-bidding bids to dynamically adjust AdX floors on every single impression.

AI-powered viewability bidding: Allow bidders to buy based on the viewability of units, not just unit codes.

Bid Scaling: Monitor & adjust ad partners based on their net revenue. You can keep your auctions transparent so that advertisers pay you the best amount for your ad space.

Currencies: Real-time currency conversions.

GDPR consent strings: Pass consent strings to compliant bidders so they stay in the auction.

Dynamic, multivariate & custom timeouts: Based on the user’s location & device type, choose between hardcoded and multivariate timeouts.

Here’s an infographic representation of our features:

3. Ad Layout Testing (RIP manual ad placements)

It’s high time to start customizing ad layouts for your visitors.

With MonetizeMore, get exclusive A/B testing-based ad layout optimizations with total control of your site at all times.

3.1 Heightened eCPM

We maximize the yield of every impression for web publishers by using machine learning to automate A/B testing and premium demand.

3.2 Refined User Experience

Aside from creating separate ad layouts for desktops and mobiles, we only use the most effective ad formats that are low on intrusiveness and high on viewability. Better user experience is the main priority!

3.3 Automated A/B testing

M2’s ad optimization platforms always test & optimize each ad unit based on color, type, size & respective locations to adapt to the most appropriate ad setups for your site.

Post this, we share with you the complete report comparing present & past performance precisely.

3.4 Demand Optimization & Personalization (Google AdSense included)

Our publishers get access to industry-standard global campaigns, as we plug premium yield from our top-notch ad network partners & exchanges into your ads.

Ad layouts are personalized in a way that the ads shown can relate to the targeted audience segments based on parameters like location, device type, browser, etc.

This is how we are able to amplify user experience and ad yield.

4. Google Ad Exchange ( for more ad revenue)

Here’s the value we offer with Google Ad Exchange:

• AdSense on steroids.
• Higher-paying advertisers are ever-willing to pay a higher CPM for your ad spots.
• Optimization tools within AdX that AdSense just does not have.
• Invites only from Google.
• Minimum: 500K pageviews/month.

5. Traffic Cop: Our Award Winning Ad Fraud Management Solution

Say goodbye to invalid traffic woes with Traffic Cop, our award-winning solution that acts as a guardian for your website’s traffic. By ensuring that only legitimate visitors see your ads, you can protect your ad revenue and avoid deductions and suspension from advertising partners. With Traffic Cop, you can confidently navigate the digital advertising landscape without fear of revenue clawbacks, AdSense bans, and policy violations that are all too common in the publishing industry.

Discover how our solution won the prestigious Google Innovation Award twice, and learn more about how Traffic Cop can benefit your business today.​

6. MonetizeMore binds publishers to exclusive ad technology alliances

Although independent publishers do not have the same access to technology partnerships as big names in the ad industry, we can grant you access to the best ad technology you might not find elsewhere.

No, we don’t ask for your soul in return.

We have more than 14 years of proven scale to land these kinds of partnerships (Wowzers!)

With the MonetizeMore community, which has been there in the ad tech game longer than any other programmatic ad management company, our numbers prove that we forge industry-standard alliances on behalf of MonetizeMore publishers:

• Granting MonetizeMore publishers access to premium advertiser demand by partnering with tier-1 ad network partners. These connections are up close and direct between publishers and DSPs.
• Killing bad ads before they even originate on your website with Traffic Cop.
• Offering MonetizeMore publishers premium and high-paying ad formats with our PubGuru Header Bidding Wrapper. FYI, pubs earn more than 20K/month with our header bidding solution.

7. Premium Publisher Model used by 2000+ pubs

By partnering with a trusted ad optimization company like MonetizeMore, you can unlock the full potential of dynamic ad serving and significantly increase their ad revenue.

This is why our clients love us

Once you partner with MonetizeMore, you benefit from tonnes of legit integrations. These integrations are so coherent that you will forget about everything else and only see higher RPMs.

Our actions always speak louder than our words!

What to do now?

We learn about your site, audience, and revenue goals to design a completely custom ad layout for you.

Our best practices have been refined over 14 years, but we don’t do basic and boring templates or force your website to fit into an all-in-one ad layout.

MonetizeMore’s money-making magic spell isn’t so secret anymore, but we can guarantee that your future ad earnings will only reach astronomical heights with us.

Since MonetizeMore has proven to increase RPMs time after time for publishers who use our award-winning ad technology, we assure you that those who qualify for MonetizeMore will experience higher ad earnings here than elsewhere.

Future you deserves change and we are here to take your RPMs to the next level. Get started here!

source https://www.monetizemore.com/blog/how-monetizemore-publishers-3x-ad-revenue-overnight/