2024’s Best European Ad Networks [GDPR Compliant]

Do you want to find out which European ad networks offer the most value for your budget? If yes, Look no further. Each ad network offers its own set of features, but they’re usually pretty similar across most platforms. Some European ad networks are performance-based, while some are flexible.

It’s not always easy choosing which one will work for you; there are a variety of European ad networks out there claiming to be the best. CPMs, or cost per impression, are the main metric that every established publisher maximizes, and so should you! In this post, I’ll share some reasons for choosing specific advertising platforms and explain how they can help your publishing business grow.

In order to ensure success, it is essential for publishers to be able to go for those ad networks that will be able to deliver them the results they are seeking for.

Here are some of the best European ad networks in 2024 for publishers who want to boost their revenue:

Criteo

Criteo is one of the most successful European ad tech companies out there today trusted by over twelve thousand advertisers, delivering personalized ads to over 100+ countries. More than 100 global brands directly plug into Criteo‘s advertising pool means this Paris, France-based Ad Network is a must for monetizing European Traffic.

Criteo is an ad network for internet retailers who want to increase their sales by showing targeted ads to people browsing their websites. Criteo focuses mainly on ROI-driven personalized retargeting. Criteo Dynamic Re­targeting helps online retailers drive conversions with their innovative ad retargeting technology that offers personalized and dynamic ads.

How Criteo takes care of this:

• This European ad network recommends the best offer from the whole catalog (usually the best-selling products).
• It optimizes campaign performance by dynamically choosing the most engagement-driven components.
• Accurate purchase intent predictions via machine learning, AI, and deep learning.

This ad network guarantees ultra-high CPMs ranging around 2X to 3X of Google AdSense revenue. At first, the fill rates are expected to be lower. Use a DFP-driven passback for that. Also, ensure that your website content is brand-safe.

Compared to AdSense CPMs, Criteo pays out CPMs 2-3X more than the regular AdSense CPM. Their CPMs range between $1- $5 per thousand ad RPMs each for European traffic.

It syncs well with blogs in the fashion, traveling, and lifestyle niche. Sign up to the Criteo marketplace to instantly access 17K ad brands. Publishers usually experience 20-40% traffic monetized by this ad network at higher CPM rates than AdSense. Thus, it’s a no-brainer.

Google AdSense

Google AdSense is the most popular ad network globally, known for its high payouts and extensive reach. It offers various ad formats and provides advanced targeting options. AdSense is particularly favored for its ease of use and the ability to generate revenue from a large pool of advertisers.

Many publishers report that AdSense provides competitive eCPMs (effective cost per mille), making it a viable option for generating income. While specific earnings can vary widely based on niche, traffic quality, and user location, AdSense remains a go-to choice for many due to its large pool of advertisers and the relevance of ads served.

Related Read: https://www.monetizemore.com/best-ad-networks-for-publishers/

AdNow

Located in more than 107 countries, Adnow is one of the fastest-growing native ad networks. They have a strong presence in Europe and South Asia. With AdNow, publishers can get related post widgets to be placed on their blog posts. When visitors view the sponsored content or click on the related posts widget, they earn money.

Millions of webmasters are using AdNow to make a good profit. For those who don’t know, AdNow is a content-driven, transparent, and secure platform to monetize websites. The content here is reviewed by its team of moderators.

Publishers here can earn around $0.2-$2 per thousand impressions through AdNow depending on the traffic. AdNow doesn’t have any minimum traffic requirements. However, your clicks need to be bot-free and always publish quality content. You’ll be able to see the additional earnings coming by if your site is getting more than 30K page views a day.

The AdNow ad network has around 900 million users plus 4 billion impressions on a monthly basis. Their CPMs are ranging between $0.1-$0.2 cents depending on which country you are located in. They’ve got remarkable native ad formats with more than a 1% CTR average. They steadily boost your eCPMs with a $100 fill rate & buyout.

ExoClick

ExoClick is a self-serve ad network based in Barcelona that provides online advertising services to publishers, brands, and advertisers around the world via rich media, video ads, mobile advertising, etc. The ExoClick ad platform is one of the most comprehensive in its category serving more than a billion geo-targeted ad impressions on a monthly basis.

It offers multiple ad formats both pre-roll video ads as well as other types like notification bar or display banner, interstitial, in-video ads, mobile redirects, etc all targeted to different audiences with specific interests based on their location! The ExoClick platform is typically for publishers with a high volume of traffic who want to monetize their ad inventory & mobile inventory with additional benefits.

With ExoClick, publishers have increased their native ad zone CPMs. Whatever AdNetwork you have, always double-check for CTR improvements as the higher the CTR the more valuable your ad space becomes to advertisers. Some publishers have seen their ad revenue grow by 55% for native ad zones and CPMs increase by 200%. For advertisers, CTRs soared from 0.03% to 0.24%.

The CPM rates are usually high for European traffic. In a nutshell, it is a reliable ad network and does the job well when it comes to serving ads immediately after approval. 

	REVENUE %	CPM%	CTR CHANGE
MOBILE	+43%	+50%	0.06% – 0.14%
DESKTOPS	+10.8%	+7%	0.02% – 0.03%

Teads

Teads is another industry-standard European ad network in the video ad network category. The french-based video ad network was founded in 2011 and their advertiser base is mainly European based with clients in the US too.

Teads’ video advertising solutions are specifically tailored toward brands, so they have a higher bar for working with publishers. They have worked with well-known entertainment companies like Mashable.

Ads, conversions/engagements, and CPM rates are made better by the premium quality of advertisers and publishers, so both the publishers and advertisers are content and willing to invest in this video ad network.

Teads is a great ad network option to go for if your site content is brand-safe & premium quality. They offer their clients an array of different advertising options including banner ads, text links, rich media video ads which they call ‘in-read video ads.’

If you’re looking for minimum traffic requirements for Teads, they’d probably prefer sites with lots of engagement instead of just numbers. In a nutshell, publishers prefer Teads if they want to showcase out-stream video inventory, monetizing it via programmatic ad buying.

TradeDoubler

 

Tradedoubler is for advertisers and publishers, who want to scale their business. They offer performance marketing and advertising technology solutions driving a distinctive network of connections.

With over two decades of digital marketing innovation and expertise, global presence, and an industry-leading technology platform Tradedoubler offers tailored performance solutions based on the publisher’s and advertiser’s needs.

Verizon Media

 

Verizon Media connects publishers with advertisers and ad server technologies; the company currently serves over 1,000 direct publishers. Amongst the available display formats, there are three types of displays – native, mobile, display, and video display ad inventories.

Publishers who want to offer their ad space at high prices can choose between different types of header bidding options instead of using traditional waterfall bidding. Advertisers also get premium access to publishers’ inventory. They come with controls for brand safety as well as tools for taking care of premium inventory that is seamlessly integrated.

 

MonetizeMore For over 14+ years, we’ve been helping publishers with different shapes and sizes to increase their ad revenue significantly. As there is no one-size-fits-all solution, we combine cutting-edge ad tech and custom optimization techniques to achieve the best results. MonetizeMore is trusted by 1500+ publishers worldwide and is a Google-certified publishing partner. Partner with us, and we will help you monetize your traffic and, even more importantly, increase ad revenue for your site. Our publishing partners have seen their ad revenues increase 50-400% and more after partnering with us. Related Read: Case Studies Get in touch with MonetizeMore today to realize the potential of your ad inventory.

source https://www.monetizemore.com/blog/best-ad-networks-europe/