8 Best Ad Monetization Tips to maximize your Blog Revenue

Blogging is a profitable medium. Many bloggers started their blogs with the goal of making money in mind. Some bloggers may have succeeded in acquiring loyal readers and a significant stream of traffic to their sites, but they may still find it hard to convert that audience into income.

Best Types of Ads for Blog Monetization

Here’s a comprehensive table on the best types of ads for blog monetization, including descriptions, pros, cons, and best use cases:

Table: Best Types of Ads for Blog Monetization

Ad Type	Description	Pros	Cons	Best Use Cases
Display Ads	Banner ads of various sizes placed in different locations on the page	Easy to implement, various formats available	Potential annoyance for users, can lower CTR	General monetization, all niches
Native Ads	Ads that blend seamlessly into the style and content of your blog	Less disruptive, higher engagement	More effort to create, may require niche expertise	Content-driven blogs, specific audiences
Affiliate Ads	Ads promoting third-party products or services, earning a commission per sale	High-income potential, relevant to the audience	Relies on quality products, low control over ads	Niche blogs with a loyal following, product reviews
Video Ads	Video advertisements played before, during, or after your blog’s video content	High CPMs, engaging format	Intrusive if not implemented well, need for video content	Blogs with video tutorials, entertainment niches
Text Ads	Simple text-based ads, often used in search results or as contextual links	Less disruptive, easy to blend in	Lower CPMs than image or video ads	Blogs with informational content, news sites
Sponsored Posts	Dedicated blog posts promoting a specific brand, product, or service	High earning potential, control over content	Requires time investment, needs brand alignment	Established blogs with strong audience trust

Additional Considerations:

Traffic Volume: High traffic is needed for significant ad revenue, regardless of types.
Niche: Certain ad types suit specific niches better (e.g., tech blogs do well with software affiliate ads)
User Experience: Balance monetization with a positive reader experience. Too many, or poorly placed ads hurt long-term success.

Finding the Best Paying Ad Networks for YOUR Niche

Finding the best-paying ad networks can be game-changing for bloggers looking to monetize their content effectively. The right ad network can significantly impact your earnings, depending on your blog’s niche, audience size, and engagement levels. Here’s a guide to help you identify the most lucrative ad networks tailored to your blog’s specific niche.

Understand Your Blog’s Niche

Before exploring ad networks, clearly define your blog’s niche. Different ad networks may perform better for specific content types, such as technology, lifestyle, fashion, food, or finance. Knowing your niche allows you to target ad networks that specialize in or deliver better results for your content area.

Consider Your Audience Size and Engagement

Ad networks have varying requirements for traffic volume and audience engagement. Some networks cater to high-traffic sites, while others are more accessible to smaller, niche-focused blogs with engaged readerships. Evaluate your site’s metrics to match with suitable networks.

Evaluate Payment Terms and Support

Consider the payment threshold, payment methods, and support provided by the ad network. A lower payment threshold can be crucial for smaller blogs, while reliable support can help you optimize your ad placements and earnings.

Test and Optimize

Don’t hesitate to test multiple ad networks to see which offers the best performance for your blog. Monitor your earnings and site speed, and consider your audience’s experience with the ads. Optimization may involve tweaking ad placements, experimenting with different ad formats, or even combining several ad networks.

Stay Updated and Compliant

Ad industry standards and regulations, such as those related to user privacy (e.g., GDPR, CCPA), are constantly evolving. Ensure the ad networks you choose comply with these standards to avoid penalties and provide a safe experience for your readers.

Table: High Paying Ad Networks for Bloggers

Ad Network	Best Suited Niches	Pros	Cons
Google AdSense	General, beginner-friendly, most niches	Easy setup, wide reach, contextual targeting	Can have lower CPMs for some niches, less control over ad content
MonetizeMore	Various niches, focus on larger publishers	Header bidding, custom solutions, potential for high revenue	Best for experienced publishers, requires hands-on management and technical understanding
Raptive	Lifestyle, Food, Home, Parenting, Finance	High CPMs, hands-on management, focus on blogger growth	Requires 100,000 pageviews/month, potential exclusivity requirements
InfoLinks	Various	Easy integration, multiple ad formats	Lower CPMs than some competitors, ads can be less aesthetically pleasing
Media.net	Contextual ad network, various niches	Good AdSense alternative, decent CPMs	Not as high-paying as premium networks
Gourmet Ads	Food niche exclusively	High-quality advertisers, excellent for established food blogs	Limited to food niche only
SheMedia	Female-focused niches: Lifestyle, Fashion, Parenting, Food	Strong community, potential for sponsored content opportunities	Smaller network with niche focus

To experience your full ad revenue potential, check out some of our tips for monetizing your blog with ads:

1. Maximize the allowed number of ads per page

Often the reasonable number of ad units a blog can contain would be three or more on a page. It is suggested that you max out the allowance Adsense or the other ad networks have given you. This will most likely trigger an instant jump in revenue. And it’s not just because you have multiple streams of ad revenue, but you are putting these ad networks up against each other to compete for the best CPM rate – in your favor! The result? Increased ad revenue.

2. Place Adsense link units

Contextual link units are a very effective source of monetization because of their flexibility. They can blend well with your content and can be placed anywhere – like at the end of every blog post. Because they are less disruptive than banner ads, they are more user-friendly and when done right – they can lead to more clicks. That’s beneficial for you if you run a CPC campaign on your blog.

3. Use Adsense’s custom search engine

This Adsense product is an excellent value-add to your site users. Apart from the ads that come out of the search results pages within your site, the search functionality is very light and easy to use for most people. No need for highly technical implementations – you get your own custom search engine right within your website.

While you can’t expect the traffic to these search results to be tremendous, this will definitely ensure that click rates and RPMs will become higher than the rest of your site and will produce some incremental profit for you.

Additionally, when search results are good and relevant, people can bookmark or perform the same query search again just to go back to that relevant ad search result they saw. That means repeat revenue for you.

4. Optimize content with ad inserts

Long-form content is a good way to keep your readers glued to your article – and that offers an opportunity for you to use ad space within the content area. By having visitors read through engaging long-form content, you have more chances that they will interact more with your ads (i.e. clicking/reading the ads).

Just a word of caution: Keep your ads relevant and unobtrusive to keep user experience at optimum levels. Annoying ads will drive readers away.

The ideal banner sizes to implement would be 468×60 and 234×60 as these will fit into the content section of most blog posts. They can be placed between paragraphs in your blog posts. This type of ads would more likely attract your visitors than those usually placed on common ad areas like the sidebar or footer.

5. Utilize your comments area with ads

One great example of strategic ad placement is putting your sponsored links between your comment box and your article. Readers are given the choice to continue with the next article offer (by clicking on the ads) or participate in the blog discussion (by writing comments). Whatever choice they make is beneficial for your blog property.

screenshot of native ads

6. Use sponsored CAPTCHA

Sponsored CAPTCHA is well-loved by advertisers because ads are displayed alongside the human-code verification process. That makes viewing the ads a default on your site. We’ve written about sponsored CAPTCHA as the best monetization idea of the year.

7. Partner with 100% transparent affiliates

This is where the saying “honesty is the best policy” is most beneficial. Affiliate marketing can work to your advantage not by tricking users into clicking on something that disguises as an interesting link – but actually leads to an irrelevant product page.

If you partner with affiliates, better be transparent with your readers by saying that they can help you create more good stuff by clicking on an affiliate shopping link (say, Amazon) from your site (or from an email you sent) when they feel like shopping. Affiliate partnership works especially when you have gained the trust of your audience. If you are honest with them, there are more chances that they’ll support your income schemes.

8. Open up for donations

This technique may not work for every blog out there. But a lot of bloggers found a good revenue stream from donations because their readers truly find their content useful. Imagine if you are a regular web user and this blog site has got you smitten with its really cool and helpful information. I’m sure you wouldn’t mind throwing a few donations for the blogger for his/her excellent work.
paypal donations box

This technique is pretty straightforward. Just place a “Donate” area where people can see a PayPal link. Of course, you would have to set-up a Paypal account first. Here’s how to create your own PayPal donation button: https://www.paypal.com/us/cgi-bin/?cmd=_donate-intro-outside

One last tip:

If you would like to earn more from your blog, why don’t you consider getting the help of expert ad optimizers to increase your website monetization revenue by 55% – 100%? Sign-up to MonetizeMore for a free blog site consultation.

source https://www.monetizemore.com/blog/tips-monetize-blog-ads/