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Custom CRM Solutions for Publishers: Aligning Sales, AdOps, & Revenue Data for Smarter Monetization

Custom CRM Solutions for Publishers: Aligning Sales, AdOps, & Revenue Data for Smarter Monetization

In today’s AI mode crushing SERP’s era, content alone is no longer the primary differentiator; operational efficiency a…

First e-Update 6/20/2025 07:16:00 am
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Out with Identity-Based Advertising, In with Intent-Based Advertising

Out with Identity-Based Advertising, In with Intent-Based Advertising

For decades, programmatic advertising has been built on a flawed premise: tracking people, rather than their motivation…

First e-Update 6/17/2025 05:16:00 am
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What Publishers Can Take Away from Apple’s WWDC 2025

What Publishers Can Take Away from Apple’s WWDC 2025

Spotlight on Apple Intelligence and New Media Interaction Tools Apple’s WWDC 2025 event wasn’t just for developers—it…

First e-Update 6/10/2025 01:16:00 am
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Unlock Lightning-Fast Revenue: How PubGuru Lightning Script Supercharges Publisher Monetization

Unlock Lightning-Fast Revenue: How PubGuru Lightning Script Supercharges Publisher Monetization

Is your ad tech silently strangling your revenue? In today’s attention economy, every millisecond counts. Slow-loading…

First e-Update 6/03/2025 04:16:00 am
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Google’s AI Mode Is Eating Your Traffic: Here’s How to Fight Back

Google’s AI Mode Is Eating Your Traffic: Here’s How to Fight Back

Your Google traffic evaporated overnight. You followed the rules. You published great content. You built links. You opt…

First e-Update 6/02/2025 08:17:00 am
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2025 CTV Landscape: Insights for Publishers

2025 CTV Landscape: Insights for Publishers

Connected TV ( CTV ) has exploded in popularity in recent years, driven by the growth of streaming services and cord-cu…

First e-Update 5/28/2025 06:16:00 am
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What Google’s AI Mode Means for the Future of Content

What Google’s AI Mode Means for the Future of Content

Google’s AI Mode rollout marks a pivotal shift in how users interact with search. Rather than simply providing a list o…

First e-Update 5/21/2025 05:17:00 am
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Generative vs. Agentic AI for Publishers: Maximizing Ad Revenue in the New AI Era

Generative vs. Agentic AI for Publishers: Maximizing Ad Revenue in the New AI Era

AI isn’t just another tech buzzword; it’s rapidly evolving into two distinct technological paths that revolutionize how…

First e-Update 5/20/2025 05:16:00 am
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Microsoft’s Programmatic Exit: The End of an Era and the Dawn of Agentic Advertising

Microsoft’s Programmatic Exit: The End of an Era and the Dawn of Agentic Advertising

Microsoft announced on May 14th that it would be shutting down its Invest DSP platform, effective February 28, 2026. T…

First e-Update 5/16/2025 06:17:00 am
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