Unlock New Revenue: Google Ads Now Allowed for Online Gambling in 18 Countries

Intro: A Game-Changer for Online Gambling Publishers

Real Money Gambling (RMG) publishers, get ready to level up: a major policy shift is unlocking a goldmine of new revenue opportunities for your traffic. Starting March 14th, 2025, Google’s Global Certified Publisher Partner (GCPP) Portal is rolling out a pivotal policy update: Google Ads demand will now be permitted for online gambling content in 18 approved countries. For RMG publishers, this opens the door to a lucrative revenue stream that was previously restricted. The catch? Many gambling sites lack display ads entirely—leaving money on the table. In this post, we’ll break down what this update means for your bottom line and how to capitalize on it.

Key Details of the GCPP Policy Update

Effective Date: March 14th, 2025.
Scope: Google Ads demand is now allowed for Real Money Gambling (RMG) content in 18 countries (see the full policy update for specifics).
Opportunity: Publishers in regulated markets (e.g., the UK, Canada, Germany, and others) can now monetize RMG traffic with Google’s premium demand.

Why This Update Matters

Online gambling sites often prioritize user conversions (e.g., sign-ups, deposits) over ad revenue. However, with Google Ads now approved for RMG inventory, publishers can diversify revenue streams without compromising user experience. Display ads act as a supplemental income source, especially for visitors who aren’t ready to convert immediately.

The Problem: Many gambling sites have minimal or no display ads, relying solely on affiliate deals or subscriptions.

The Solution: By integrating tasteful, high-performing display ads, you can monetize all traffic while maintaining a premium UX.

How to Capitalize on This Policy Shift

Unlock New Revenue: Google Ads Now Allowed for Online Gambling in 18 Countries MonitizeMore

1. Audit Your Site for Ad Readiness

If your site has no display ads, you’re leaving revenue untapped.
Use tools like MonetizeMore to identify prime ad placements (e.g., header banners, in-content units, sticky footers).

2. Balance UX and Revenue

Avoid intrusive formats (e.g., pop-ups) that could deter gamblers mid-session.
Focus on native ads, video interstitials, and responsive display units that blend seamlessly with your content.

3. Leverage Google’s Demand + MonetizeMore Expertise**

Google Ads brings premium CPMs, but competition is fierce. Partner with an ad ops expert (like us!) to:
- Optimize floor prices and header bidding setups.
- Ensure compliance with Google’s RMG policies (e.g., geo-targeting, age restrictions).

Case Study: The Hidden Goldmine in RMG Traffic

Unlock New Revenue: Google Ads Now Allowed for Online Gambling in 18 Countries MonitizeMore

A recent MonetizeMore partner in the online casino niche saw a 63% revenue boost after adding display ads to their site. By using a mix of Google Ads and programmatic demand, they monetized non-converting traffic while keeping their affiliate conversions intact.

Key Takeaway: Display ads don’t cannibalize conversions—they complement them.

Your Next Step: Partner with MonetizeMore

Don’t let this policy update pass you by. MonetizeMore specializes in:

✅ RMG-compliant ad setups tailored to gambling verticals (sports betting, casinos, poker).

✅ Maximizing Google Ads revenue with strategic ad placements and demand competition.

✅ 24/7 optimization to ensure your site stays compliant and profitable.

Conclusion: Act Now or Miss Out

The March 14th update is a rare opportunity for RMG publishers to tap into Google’s vast advertiser demand. But without display ads, you’re missing out on incremental revenue that could fund growth, improve UX, or boost margins.

Time is critical: Google’s policy changes often lead to surges in demand as advertisers rush to capitalize. Be ready to capture it.

Need help? Reach out to our RMG ad experts today.