AdSense is the ad network that all websites want once they have decided to use display advertising monetization, and for good reason! It has a very high fill rate and a tremendous geographic reach!
However, it is not the end-all and be-all of ad networks. You may not get approved by Google Adsense or you may get banned for whatever reason. Knowing the best alternatives to AdSense is very important; particularly for your specific vertical.
There are many generalized lists out there, but if the suggestions don’t run your vertical, it is a waste of time. Even if the ad networks on those lists of ‘best’ agree to partner with you, the performance might be bad, and the research and time you put into building this partnership will be completely wasted.
Take a look at the following list of best ad networks for two common verticals – plus a review for your mobile traffic.
For the Gaming Vertical
1) Venatus Media
With excellent CPMs in the UK with 100% fill rate in that country, this ad network is a must if you have a gaming site that gets UK traffic. It offers decent to low CPM’s in other countries but it’s on this list because of its excellent performance at 100% fill in the UK.
2) AppLovin
AppLovin is another powerful alternative that combines user acquisition and monetization tools tailored for mobile app developers. It offers a wide range of ad formats, including interactive and video ads, which are designed to captivate users and drive conversions. AppLovin’s platform is known for its high RPM (Revenue Per Mille), often exceeding $10, which is particularly beneficial for gaming apps with high user engagement.
The seamless integration of user acquisition strategies allows developers to not only monetize effectively but also grow their user base significantly. By leveraging AppLovin’s advanced targeting capabilities and real-time analytics, game developers can optimize their ad placements and maximize revenue, making it an attractive option for those in the gaming vertical.
3) Chartboost
Chartboost specializes in providing a robust ad network specifically designed for mobile game developers. It offers a variety of ad formats, including rewarded video ads, interstitials, and banners, which are particularly effective in engaging gamers. The platform boasts impressive CPM rates, often ranging from $5 to $15, depending on the game genre and audience engagement.
This data-driven approach enables developers to maximize their revenue potential while maintaining a positive user experience, making Chartboost a compelling choice for game publishers looking to enhance their ad revenue.
For the News Vertical
1) Triplelift
Great flat CPM offerings in the USA. Nice and simple to work with an easy to read interface.
TripleLift, a leader in native programmatic advertising, boasts RPMs ranging from $5 to $15, depending on factors such as game genre and user engagement. Their dynamic templating technology adapts advertisers’ creative components in real-time, rendering native ads that seamlessly match the look and feel of each publisher’s environment.
2) TOK Media
If you’re willing to run videos on your news-related site, this ad network can earn very high CPs at good fill rates. TokMedia, a global ad network specializing in mobile games, provides publishers with RPMs that can exceed $10, particularly for games with high user engagement. Their data-driven approach and advanced targeting capabilities enable publishers to optimize ad placements and maximize revenue potential.
3) Media.net
Partnered with Yahoo and Bing ads, it is able to monetize all countries and at 100% fill. Revenues are dependent on CTRs and the CTRs tend to be low because the ads aren’t very targeted. However, it can give you decent CPMs if you run at a low-frequency cap and higher value CPM on news sites.
For Mobile Sites
1) MonetizeMore
MonetizeMore is recognized for its advanced ad optimization strategies, which help publishers achieve higher RPMs. Their platform utilizes AI-powered tools to enhance ad placements and formats, resulting in RPMs that can range from $10 to $30, depending on the niche and audience engagement. By partnering with MonetizeMore, publishers can tap into a network of premium advertisers, significantly increasing their revenue potential through optimized ad strategies and personalized service.
They offer flat CPMs for the USA for your mobile banners and are great to work with.
2) AdMob
AdMob, a Google-owned platform, is a leading choice for mobile app developers and publishers. It offers a variety of ad formats, including banner, interstitial, and rewarded video ads. AdMob typically provides RPMs between $5 and $15, influenced by factors such as app category and user demographics. Its integration with Google’s vast advertising ecosystem allows for effective targeting and high fill rates, making it a reliable option for maximizing mobile ad revenue.
3) IronSource
IronSource is another strong contender in the mobile ad space, particularly known for its focus on app monetization and user acquisition. It offers diverse ad formats, including video ads and interactive ads, which engage users effectively. IronSource reports RPMs that can reach up to $20, especially for high-engagement games and apps. The platform’s robust analytics and optimization tools enable publishers to refine their monetization strategies, ultimately enhancing their revenue streams.
Conclusion
If you would like to work with a partner that can match you with the best set of ad networks for your website please send us an email at support@monetizemore.com or sign up here.
Related Reads:
- Hand in Hand: Ad Networks and Ad Exchanges are Better Together
- How to Setup Backup Ads for Google AdSense or Ad Exchange
- Why Your AdSense Application Wasn’t Approved
source https://www.monetizemore.com/blog/best-adsense-alternatives-2014-per-vertical/
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