How to build your business with SEO

 


The primary reason most people shy away from using search engine optimization (SEO) in growing their business is because it’s hard.

 


There’s no doubt about that.

 


If you are new to using SEO in your business you will agree with me that it’s hard.

 


Beyond being hard, you will need to have a full knowledge of the subject before you can start seeing mind-blowing results.

 


Does that mean you have to wait until you’ve mastered everything before you start?

 


My best response will be NO. A capital one.

 


You don’t have to wait.

 


You just have to start taking baby steps, of course, with the support of an industry expert like me.

  


If you already own a physical business like real estate, construction, sales of furniture or solar panels, phone accessories, etc., and you want to know how to build your business with SEO, pay attention here.

 


When it comes to using SEO to grow a business there are basically two questions you have to answer.

 


1 — What are my ideal customers looking for online?

 


2 — What product or service am I offering?

 


These two questions aren’t common but if you are able to create valuable content that answer them from different angles, you will get at least 80% of the sales from the potential customers in No. 1.

 


Let me give you some tips using two different industries; real estate and solar panel.

 


When people go online to search for things like:

 


— How many solar panels do I need to generate 2.8kva in Nigeria?

 


Or

 


— How do I avoid “omonile” problem when buying a property in Lagos?

 


That’s an indication that they are potential customers.

 


Such search intent are better known as commercial intent because the surfers have the intention to either buy now or in the future.

 


You can create as much as 100 high-quality and search engine optimized articles around this search intent and watch how customers will line up to patronize your business - all from search engines.

 


If you have a good marketing budget and you are ready to play the long-term game, get in touch, let’s discuss how you can start deploying SEO in your business.

 


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