The ONLY Mobile Banner Ads you need to Use in 2025 [Make More Ad Revenue with these!]

Mobile Banner Ads have existed since the genesis of digital marketing, & when executed correctly, they can continue to play a major role in programmatic advertising. Banner Ads are fairly easy & quick to set up. They have a higher viewability depending on how they are positioned on the page.

Following are the recommended Mobile Banner Ads for this year, which have the likelihood of generating solid RPMs if implemented the right way with us:

Ad Format	Placement	Estimate Session RPMs (USD)	Notes
Small Banner (320×50)	Bottom of Screen (Sticky)	$0.50 – $1.50	Good for consistent revenue, less intrusive.
Medium Rectangle (300×250)	In-Feed (Native)	$1.00 – $3.00	Can be effective if integrated well.
Large Banner (728×90)	Top of Screen (Non-Sticky)	$0.75 – $2.00	Can be intrusive if not implemented carefully.
Interstitial Ad	Between Levels/Screens	$2.00 – $5.00	High RPM, but use sparingly to avoid disrupting the user experience.
Rewarded Video Ad	Offer for In-App Reward	$5.00 – $15.00	Highest RPM, but only applicable in certain app contexts.
Interactive Banner Ad (Mini-Game)	Within App Content	$1.50 – $4.00	High engagement potential, but requires more development effort.

Thorough testing and optimization are a must for maximizing your mobile ad revenue. Consult with us for personalized advice over here!

Mobile Banner Ad Recommended Sizes

Publishers have a tonne of options to choose from when it comes to mobile banner ad sizes:

Standard Banner 320 X 50: This banner size is mostly used by app developers. You will see this at the top or bottom of app content in live-streaming apps and gaming apps.

300 X 250 Mid Rectangular Banner: These banners usually show up in the middle of the app or mobile page. With the 300 X 250 size, you can include more data to highlight the main specifications of the service or product that’s being promoted.

320 X 90 Large Banner: These mobile banners are somewhat thicker than the 320 X 50 standard banner size. The large banner size works well with video banners or gif banners as they have more space to stream such content.

Smart Banners: Smart Banners serve ads in the appropriate size after detecting the width, height, and orientation of the mobile device or tablet.

The following Ad height and screen height are implemented with Smart Banners:

Best Practices for Mobile Banner Ads in 2025:

Focus on User Experience: Intrusive, overly large, or poorly placed ads are a major turn-off. Prioritize ads that integrate seamlessly with the app’s design and don’t interrupt the user flow. Think “native advertising” principles even for banners.

Adaptive and Responsive Design: Banners must look good and function correctly on a wide range of devices and screen sizes. Use responsive design techniques to ensure your ads adapt seamlessly.

Contextual Relevance: Ads should be relevant to the content of the app or the user’s current activity. This improves click-through rates and user satisfaction. Leverage contextual data (with appropriate privacy considerations) to target ads more effectively.

Interactive and Engaging Formats: Static banners are becoming less effective. Consider incorporating interactive elements like mini-games, polls, or quizzes within the banner ad itself. Rich media ads (video, animated GIFs) can also be highly engaging.

Privacy-First Approach: User privacy is paramount. Be transparent about data collection and respect user choices regarding ad personalization. Prepare for evolving privacy regulations and prioritize user consent. Apple’s App Tracking Transparency framework and similar initiatives are shaping the future of mobile advertising.

Viewability and Measurement: Focus on viewable impressions. Use ad formats and placements that ensure the ad is actually seen by the user. Accurate measurement is crucial for optimizing ad performance.

Consider Smaller, Less Intrusive Formats: While larger banners might seem appealing, smaller, less intrusive formats (like “sticky” banners at the bottom of the screen or in-feed native ads) can often perform better in the long run because they don’t annoy users as much.

Rewarded Video Ads (When Appropriate): While not strictly banners, rewarded video ads are a powerful monetization tool. Offer users in-app rewards for watching short video ads. This is a win-win: users get value, and developers generate revenue. This works best when the reward is meaningful within the app’s context.

Ad Mediation: Use an ad mediation platform to optimize your ad revenue by automatically selecting the highest-paying ad network for each impression.

Perfecting the Copy for Mobile Banners

People who work in digital publishing will have heard the term ‘copy is king’, which is true, but quantity does not always equate to quality when it comes to mobile ad campaigns.

For those working on an industry-specific branding campaign, brand advertisers may fall into the trap of filling their ads with too much copy on mobile screens when they’re used to creating banner ads for desktop screens.

Our suggestions are to keep the copy of your mobile banner ad to the point with a straightforward & clear CTA (call to action).

Consider the following when designing mobile banner ads:

• Keep typefaces to the minimum to keep your ad visually appealing and as streamlined as possible.
• Standardize your messaging & typefaces across all banner ad campaigns.
• Make sure that the copy stands out aesthetically from the background.

The Call to Action (CTA) is one of the most crucial and important elements of the copy when it comes to banner ads. Keep it short, sweet & to the point.

The CTA needs to deliver the exact message so that you can entice and engage your audience.

Banner Ad CTA Best Practices

• You need to ensure that your call to action buttons are AMP friendly and clickable enough (size-wise).
• Ensure maximum visibility by playing around with the mapping of your CTA Button.
• Never duplicate the banner message in your CTA.

Using HTML5 Tools

When it comes to mobile banner ads, past stats show that more than 50% of consumers are fine with seeing ads if they are not annoying.

As a publisher, you need to be making the most of HTML5 tools to design the best mobile ad campaigns for in-app advertising.

With HTML5 technology, you get a compact environment for designing mobile banner ads with rich media, using figures or impressions to build banner ads.

You also get to access features like video, geographic location & AMP CTA.

Short-duration ads that are animated have a higher loop length and bring better ROI for mobile-savvy audiences.

IAB recommends going for HTML5 tools that cover the following specs :

• Delivering banner ads that are optimized and visually pleasing for mobile platforms.
• Supporting videos, gifs, animations & other rich media elements.
• Supporting web standards like IAB MRAID.
• Generating universal tags to enable cross-platform delivery.
• Being able to import animations & customized HTML from other tools.
• Building ads without the need for manual coding.

Spicing up Banner Ads with Videos & Media

The effective use of video and animations on mobile devices is just as high as it is on desktop screens, but they are still broadly under-utilized on mobile banners.

Why add rich media to banner ads?

Adding rich media helps in creating an interactive experience for your users.

Banner ads including mobile video ads, gifs, or animated native ads have worked extremely well in driving user engagement & growing brand awareness.

Videos can act as aesthetically pleasing backgrounds considering you want to use them to out-stream or like HTML5 animations.

Publishers who have used videos in their banner ads have never been disappointed with their choice.

Creating Dynamic Creatives that Thrive

The best dynamic creatives come from mobile banner ads. While updating data you can update particular design elements by adding a real-time data feed to your mobile banner ads.

Dynamic creatives are super fast and can be executed every 15-20 seconds.

Furthermore, these types of mobile banner ads work extremely well for fashion, e-commerce, and athletics brands.

Our Suggestions:

Your mobile banner ads need to stay up-to-date and relevant.

This works best if you are dealing in cryptocurrency or stock exchange, merch, and product inventory.

You can increase your CTRs (click-through rates) and your relevance by attaching a data feed to your banners.

Adding Geo-Locations for Mobile Banners

Geo-location-based advertising and mobile marketing go hand in hand.

Based on the viewer’s location you can reach out to users by targeting them with your message based on their location.

For example, apps like Uber Eats and Door Dash are killing it targeting viewers based in their vicinity.

What we recommend:

• Combine mobile data with other data platforms
• Customize your creatives and make them stand out
• Use Dynamic Creative Optimization (DCO) & design hyper-relevant ad campaigns
• Ensure that your mobile campaigns are optimizable & contextual in real-time

Using Creative Management Platforms to set up Mobile Campaigns

If you have access to a CMP aka creative management platform, producing the best mobile banner ads will be a cakewalk!

CMPs are technically every app developer’s secret weapon helping you take total control of dynamic ad creatives, in-house collabs, and mass production.

Its hidden ad optimizations enable in-house teams to save time and eliminate repetitive coding, giving designers more time to focus on creative aspects of mobile banner ads.

Always keep optimizing your mobile campaigns to excel!

Split Testing & Real-time Optimization

Gone are the days of building low-quality, underperforming mobile banner ads.

With real-time banner insights and updates, CMPs make split testing a workable aspect of banner ad designing.

You can customize your CTA’s, message, and themes depending on the elements you choose!

Changes can be made to all your campaigns instantly with real-time banner optimization.

Unleash dynamic creative optimization for your mobile by combining CMPs with DSPs.

So what do I do now?

Planning and building mobile banner ads should not be a painstaking task.

If you follow everything we have mentioned above and have the right technology like HTML5 and CMPs, seamless control of your mobile banner ads will be an easy win!

Additionally, with more and more publishers now working in-house, now is the time to see how you can build and scale your banners effortlessly.

By optimizing your mobile banner ads in real-time and acting on insights on a daily basis- mastering mobile banner ads is fast and easy.

Start launching the best mobile ad types and experience how they increase your ad revenue with MonetizeMore today!

source https://www.monetizemore.com/blog/the-best-guide-to-mobile-banner-ads/